工业设计是工业现代化和市场竞争的必然产物，其设计对象是以工业化方法批量生产的产品，工业设计对现代人类生活有着巨大的影响，同时又受制于生产与生活的现实水平。

众所周知，产品是企业利润来源的根本，每个客户比较终的目标就是希望自己研发设计的产品能够受市场欢迎，甚至引爆市场。对于我们工业设计公司来说，我们专注于工业设计，所以设计一款产品并非难事，但是要设计能够引爆市场的好产品的确非常不容易，其中包含很多来自企业，市场，设计的综合因素。

在产品外观设计过程中，我们需要充分地了解产品的外观设计是否是可行的，因为很多产品的外观与内部结构是紧密的，具有很强的相关性。产品的外观设计并不可以决定一切，在这一点上就需要分析它的可行性，这也是在众多有代表性的产品中必不可少的一点。

另外，产品的竞争优势并不是做更好的功能和品质，而是做与众不同，差异化是产品的核心竞争力，同样技术同样功能的产品我们怎么能设计出不同，这里的不同不仅指产品外观设计造型的不同，还包含使用方式的不同，让产品给人提供一种不同的使用体验。差异化创造出与众不同的竞争优势，改变竞争格局。

中国的一些有影响力的企业，大多都是很注重工业设计，并且都是实实在在地投入工业设计，首先从产品外观设计来改变，因为一个好的产品外观能给销量带来不可估计的惊喜。

工业设计公司不会限于特定的条条框框，而是在符合产品实际的基础上，从用户的需求出发，综合考虑企业的设计需求及用户的使用需求，大胆创新，在工业产品设计中融入自己的创意，赋予产品新颖独特的设计风格及丰富的文化内涵，使产品焕发勃勃生机与活力。

Industrial design is the inevitable outcome of industrial modernization and market competition, and its design object is the product of mass production by industrial method. Industrial design has a great influence on modern human life, but also subject to the realistic level of production and life.

As we all know, the product is the fundamental source of enterprise profits, and the ultimate goal of every customer is to hope that the products they develop and design can be popular in the market, or even explode the market. For our industrial design company, we focus on industrial design, so it is not difficult to design a product, but it is very difficult to design a good product that can explode the market, which contains many comprehensive factors from the enterprise, market and design.

In the process of product appearance design, we need to fully understand whether the appearance design of the product is feasible, because the appearance of many products is closely related to the internal structure. Product appearance design can not determine everything, at this point we need to analyze its feasibility, which is also essential in many representative products.

In addition, the product's competitive advantage is not better function and quality, but different, differentiation is the core competitiveness of the product, the same technology also how can we design the function of product is different, different here not only refers to the different of product appearance design modelling, also contains the different way of using, make products to provide a different experience. Differentiation creates distinctive competitive advantage and changes the competitive pattern.

Most of China's influential enterprises pay great attention to industrial design, and are really invested in industrial design, first from the product appearance design to change, because a good product appearance can bring unpredictable surprises to sales.

Industrial design is not limited to specific rules, but on the basis of conform to the actual product, starting from the needs of users, to comprehensively consider the design requirements of enterprises and the use of user demand, bold innovation, into their creativity in industrial product design, products novel and unique design style and rich cultural connotation, make products to glow the vitality and vigor.